gladder pagan: T-Mobile launches prepaid GoSmart Mobile service starting at $30 a month, promises 'FreeDUM'

It's nothing we didn't see coming toward the end of last year, but T-Mobile's finally ready to make its GoSmart Mobile prepaid service officially official. As outlined during its trials, the service is offering up plans starting at $30 a month for unlimited talk and text. An extra $5 a month'll get you unlimited talk, text and web, and if you jump up to a full $45 a month, you can add 3G to the list. T-Mob's promising a service free of hidden fees and caps, or as the company puts it "No DUM caps. No DUM overages " -- you know, "FreeDUM in wireless," as it were. The GoSmart Mobile SIM kit will run you $8. More info can be found in the press release after the break.

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GoSmart Mobile Launches Nationwide No-Contract Wireless Service for Budget-Conscious Consumers

It is time for FreeDUM in wireless.

GoSmart Mobile today announced the nationwide launch of its no annual contract wireless service for budget-conscious consumers, ending the era of DUM[TM] hidden fees, roaming charges and overly complicated annual contracts. GoSmart, a new brand from T-Mobile USA, offers affordable, no annual contract plans on a reliable nationwide network starting at just $30 per month.

With GoSmart, wireless customers get what they need - great savings and flexibility without the hassle. For example, customers have the choice of purchasing an inexpensive SIM kit to use in their own compatible mobile phone or they can buy a low-priced GoSmart phone. In addition, all GoSmart services are offered without limits. No DUM caps. No DUM overages. Just a very affordable service for calling, texting and Web surfing.

GoSmart is available online at www.GoSmartMobile.com and at thousands of dealer stores across the nation.

"You don't need food bigger than your face, and you don't need mobile phone plans that charge you more than you can afford for services you don't want or need," said Doug Chartier, senior vice president of marketing for GoSmart. "GoSmart is one of the simplest, most budget-friendly options in wireless, with unlimited plans on a reliable nationwide network starting at $30 per month."
GoSmart's launch comes as the no annual contract market continues to grow at a steady pace, fueled by cost-conscious consumers looking to reduce what they spend each year for wireless service. The number of no annual contract customers in the United States is expected to reach 80 million by the end of 2013 and grow an average of 7.4 percent per year until 2016, according to a report from market research firm IDC.[i]

"The influx of data services, coupled with the traditional flexibility and value of no contract plans, has considerably increased consumer interest in the no annual contract wireless market" said John Weber, Associate Research Analyst at IDC. "Customers often look for unlimited service plans on a robust network, while simultaneously limiting monthly wireless expenses. GoSmart represents a viable option for consumers to consider."

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