Having had two smartphone sillinesses yesterday, let?s have a serious look today at mobile phone and smartphone shopping site use with goo Research and japan.internet.com.
Demographics
Between the 20th and 23rd of February 2012 1.096 mobile phone-using (including smartphone) members of the goo Research online monitor group completed a private mobile phone-based questionnaire. 62.9% of the sample were female, 4.2% in their teens, 32.1% in their twenties, 33.7% in their thirties, 20.3% in their forties, and 9.8% aged fifty or older.
I?ve never done any mobile shopping, so I don?t really know what the drawbacks are. I also worry about the security aspect from a smartphone; for instance it?s harder to see if a page is running SSL, and there?s less tools for protecting against spyware ? I think the risk of spyware on mobiles is overblown, but I don?t have the confidence that I have on the PC of having a clean machine.
Research results
Read more on: goo reseach,shoppingQ1: How often do you buy items from your mobile phone or smartphone? (Sample size=1,096)
Often buy (to SQ1) 16.1% Sometimes buy (to SQ1) 27.7% Just bought once or twice (to SQ1) 23.7% Visited shopping sites but not bought 17.2% Not even visited shopping sites 15.1% Q1SQ1: Do you have dissatisfactions regarding the mobile shopping sites you use? (Sample size=741)
Q1SQ2: What dissatsifactions do you have? (Sample size=179, multiple answer)
Difficult to search for products 62.6% Insufficient images 51.4% Page load time is slow 31.3% Worried about the security aspect 23.5% Few products 12.3% Insufficient ?My page? (personalisation) functions 10.1% Difficult to understand how to use 9.5% Difficult to understand how to buy 8.9% Other 15.6%
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/5vsj7ERhZfo/
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