Tuesday, March 6, 2012

Two-thirds of Japanese mobile users have bought online

How often do you buy items from your mobile phone or smartphone? graph of japanese statisticsHaving had two smartphone sillinesses yesterday, let?s have a serious look today at mobile phone and smartphone shopping site use with goo Research and japan.internet.com.

Demographics

Between the 20th and 23rd of February 2012 1.096 mobile phone-using (including smartphone) members of the goo Research online monitor group completed a private mobile phone-based questionnaire. 62.9% of the sample were female, 4.2% in their teens, 32.1% in their twenties, 33.7% in their thirties, 20.3% in their forties, and 9.8% aged fifty or older.

I?ve never done any mobile shopping, so I don?t really know what the drawbacks are. I also worry about the security aspect from a smartphone; for instance it?s harder to see if a page is running SSL, and there?s less tools for protecting against spyware ? I think the risk of spyware on mobiles is overblown, but I don?t have the confidence that I have on the PC of having a clean machine.

Research results

Q1: How often do you buy items from your mobile phone or smartphone? (Sample size=1,096)

Often buy (to SQ1) 16.1%
Sometimes buy (to SQ1) 27.7%
Just bought once or twice (to SQ1) 23.7%
Visited shopping sites but not bought 17.2%
Not even visited shopping sites 15.1%

Q1SQ1: Do you have dissatisfactions regarding the mobile shopping sites you use? (Sample size=741)

Q1SQ2: What dissatsifactions do you have? (Sample size=179, multiple answer)

Difficult to search for products 62.6%
Insufficient images 51.4%
Page load time is slow 31.3%
Worried about the security aspect 23.5%
Few products 12.3%
Insufficient ?My page? (personalisation) functions 10.1%
Difficult to understand how to use 9.5%
Difficult to understand how to buy 8.9%
Other 15.6%
Read more on: goo reseach,shopping

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Related articles:

  • Almost two-thirds use net banking in Japan
  • One in ten mobile users often shop through mobile
  • Rakuten is Japan?s favourite online shop
  • Japanese women and online shopping for cosmetics
  • Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/5vsj7ERhZfo/

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