Zaarly Expands Web Presence, Launches API To Help Publishers Monetize Content

For many, the appeal of realtime, local commerce platforms like Zaarly is evident almost immediately. For those unfamiliar, the mobile-centric reverse craigslist allows users to post requests to Zaarly's app -- for anything from data entry to a fancy Starbucks mocha frappuccino and how much you would be willing to pay for it. As appealing as the idea may be initially, I must admit that I was skeptical at first. What about trust? Wouldn't people just prefer using TaskRabbit and craigslist? How would it scale? In March, the team launched Zaarly 2.0, which went a long way towards addressing the trust issue, removing the anonymity component, allowing users to create profiles along with the opportunity to recommend and review both buyers and sellers. And today, the startup is answering that latter question with another piece in its evolution, launching its "Zaarly Anywhere" API to extend its marketplace to other sites to let users turn requests into reality without leaving the content they happen to be browsing. The goal is to help publishers monetize their content, and Everyday Health, The Fancy, LA Times, Cookstr and IKEA Hackers.

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